Fresh Direct (uk) Limited payment practices report
PennyFetch rating based on government data:
Good payerCompanies House no. 03053702
This rating is PennyFetch’s own assessment derived from data self-reported by Fresh Direct (uk) Limited to the UK government.
This data is from Jul 2025. A more recent report may be available from the government service.
Avg. days to pay
52
UK median: 32
Outside agreed terms
13%
UK average: 24%
Trend
Getting slower
16 reports filed
Payment terms
30 to 45 days
Standard terms
Invoice payment breakdown
How Fresh Direct (uk) Limited compares
Fresh Direct (uk) Limited takes an average of 52 days to pay its suppliers, which is 20 days slower than the UK median of 32 days across 9,336 reporting companies. 13% of their invoices fall outside the agreed payment terms, compared to a national average of 24%. Their payment speed has been getting worse over time based on historical filings.
The “outside agreed terms” percentage measures how often the company pays after its own agreed payment terms (30 to 45 days), not against a fixed 30-day standard. A company with long payment terms can still be rated “Good payer” if it consistently meets those terms.
Payment history
| Period | Avg. days | % outside terms | % in 30d | % over 60d |
|---|---|---|---|---|
| Dec 2024 to Jun 2025 | 52 | 13% | 21% | 16% |
| Jul 2024 to Dec 2024 | 49 | 13% | 21% | 14% |
| Jan 2024 to Jun 2024 | 51 | 18% | 16% | 16% |
| Jul 2023 to Dec 2023 | 55 | 20% | 17% | 18% |
| Jan 2023 to Jul 2023 | 55 | 26% | 17% | 21% |
| Jul 2022 to Dec 2022 | 43 | 7% | 47% | 15% |
| Jan 2022 to Jul 2022 | 41 | 8% | 35% | 14% |
| Jun 2021 to Jan 2022 | 55 | 12% | 33% | 15% |
| Dec 2020 to Jun 2021 | 41 | 8% | 17% | 18% |
| Jun 2020 to Dec 2020 | 49 | 13% | 19% | 23% |
| Dec 2019 to Jun 2020 | 55 | 15% | 17% | 21% |
| Jun 2019 to Dec 2019 | 47 | 5% | 0% | 21% |
| Dec 2018 to Jun 2019 | 49 | 6% | 0% | 23% |
| Jul 2018 to Dec 2018 | 48 | 4% | 18% | 18% |
| Dec 2017 to Jun 2018 | 52 | 14% | 8% | 21% |
| Jul 2017 to Jan 2018 | 46 | 14% | 15% | 0% |
PennyFetch tracks your invoices, sends automatic payment reminders, and calculates statutory interest if anything goes overdue.
Get started freeFrequently asked questions
Related tools and guides
All payment statistics on this page are self-reported by Fresh Direct (uk) Limited to the UK Government Payment Practices Reporting service . The government publishes this data but does not independently verify the figures. Published under the Open Government Licence v3.0.
Most recent report filed: Jul 2025. The rating labels on this page (e.g. “Good payer”, “Often outside terms”) are PennyFetch’s own classifications based on the reported data. They are not government ratings. This page is for informational purposes and does not constitute legal or financial advice.
Is this your company?
If you believe this data is incorrect, outdated, or needs additional context, please email corrections@pennyfetch.co.uk. We will review your request and update or add context to this page where appropriate.